Offshore guitars is a theoretical company that turns plastic ocean trash into electric guitars. The brand offers a range of different instruments, from beginner guitars to custom built art pieces. Offshore is also community centered, and focuses on providing accessible instruments and educational resources.
PROMOTIONAL ASSETS
Offshores brand tone is fun, laid back, but energetic, like a day at the beach. Advertisements for the Offshore guitar use clever phrases and imagery to catch attention and gain interest in the product.
PRODUCTS
Each guitar comes with a custom hang tag with its information and four punch out guitar picks. This tag is made from the leftover materials from guitar manufacturing.
Offshore guitar straps are sleek and highly customizable, made from recycled materials. Customers can choose from a variety of designs, or customize their own
Online Presence
Offshore is not just a money-making opportunity, but rather is an educational opportunity as well. The company provides resources on guitars, guitar playing, and guitar owning - but it strives to educate customers and the fanbase on ocean stewardship.
MOBILE EXPERIENCE
During the first years of business, Offshore wanted to focus on the LA musician and market towards to SoCAL area through targeted ads and participation in local events. The airstream trailer acts as portable shop and experience that we will bring to music events, concerts, and even school In the LA area.
Brand Book: Select spreads
